Although Florida fans may have lost on Saturday, they gained at least one more fan when Captain Morgan himself showed up, announcing the official adoption of his live, pet gator, Cola. Captain & Cola toured the greater Gainesville area on Saturday, taking pictures and encouraging adult fans to celebrate responsibly. For every photo captured of the duo (utilizing the hashtag #CaptainAndCola on Twitter/Instagram), the Captain Morgan rum brand committed to donating $1 to the Crocodile Specialist Group, a worldwide network of biologists, wildlife managers and independent researchers committed to the ongoing preservation and protection of alligators and crocodilians throughout the world. In response to the enthusiasm of Florida fans, the brand made a $5,000 donation to the nonprofit organization.
Captain Morgan and Pet Gator Cola poses with adult fan prior to kick-off on Saturday, November 30, 2013 in Gainesville, Florida. For every hashtag #CaptainAndCola used on adult fans’ social media, the Captain Morgan brand donated $1 to the nonprofit Crocodile Specialist Group.
Dogs are too traditional, I don’t do cats, and let’s be honest, parrots are bit cliché,” said Morgan. “Every Captain needs a Cola, and I found mine right here in Gainesville. He has a badass personality and is looking for support for all of his gator friends both on and off the swamp.
Born and raised at St. Augustine’s Alligator Farm and Zoological Park, Cola will join Captain Morgan in Gainesville, FL this Saturday, November 30th for the kick-off. Captain and Cola will be touring the greater Gainesville area on Saturday morning beginning at 10:00am and throughout the much-anticipated game.
There is no better pairing than Captain & Cola,” Morgan continued. “I’m looking forward to taking him out on the town this weekend to show Gainesville what true friendship is all about.
With all eyes centered on Gainesville this weekend, CAPTAIN MORGAN reminds adult consumers everywhere to embrace adventure, celebrate each victory and raise your glass of CAPTAIN & COLA® – always in moderation!