Ergowear, ergonomic male underwear company head-quartered in Santiago, Chile, is announcing its latest product line. FEEL, a line of slim, low cut, pouch thongs, mini boxers and bikinis in vivid colors and ultra-soft elasticized fabric. The colorful line will hit the shelves this October 28th. Pioneering sophisticated male underwear since 2002, Ergowear once again displays its commitment to quality undergarments. Meeting the increased demand for sophisticated male undergarments, but remaining true to its roots of setting new grounds with its ergonomic designs, Chilean underwear brand, Ergowear, will launch its latest product line this October.
From the acronym Fully, Ergonomic and Elastic, FEEL is a slim and sophisticated line of thongs, mini boxers and bikinis in ultra-soft polyester-elastan that will hit shelves this October. A completely new pouch technology and vivid tones inspired by colorful Latin America are essential features of this product line. Over the years the company has introduced several underwear concepts that have later been imitated by other brands. Back in 2002 it was the first to introduce an elastic three-dimensional pouch in men’s underwear. Then, the Ergowear design team invented Plus, the first pouch in men’s underwear without a vertical seam. Three years ago, the company hit the presses again when it announced the inclusion of anti-microbial copper particles in one of its fabrics for hygienic purposes.
“We not only wanted guys to feel comfortable in their underwear, our goal is to contribute to their overall well-being during the day, and this includes caring for their personal hygiene!” in the words of Rodrigo Herzberg, the company’s owner. Clearly bold innovation in male underwear has been one of their priorities.
Today, Ergowear is once again breaking new grounds. Specially excited about the launch of the FEEL product line, Rodrigo Herzberg says: “I’ve been obsessed with this concept for years but it didn’t become a reality until now. After my most recent trip to the US, in record time the new prototype was approved. A spacious pouch with no vertical seam and a non-confining shape for different wearing habits is an essential feature of FEEL. This new line is based on the experience acquired from developing so many different products and getting feedback and requests from thousands of clients around the globe.”
For a brand that operates in a market often stigmatized as mainly gay, having a well defined market strategy and product fit that’s attractive to every male, with no regards to their sexual orientation, is crucial. This guiding principle becomes obvious when visiting its website. The pictures are natural and aimed at facilitating objective product comparison. There are no extra filters or sexually hyper-charged images, so common to this industry. The focus is on quality and displaying the virtues of its products. When asked about their customer service, Felipe Törnvall, IT partner in the firm, explains: “We have customer service agents fluent in six languages, this is very important because first-time buyers often want reassurance that they are getting the right product before confirming the order.”
“Judging by the re-orders, (customers) like the feel of Ergowear so much they keep wearing the brand long after they’re better!” Adam Davies of Deadgoodundies, one of UK’s largest underwear retailers in a February news release, sharing his experience about sales of Ergowear brand.
Maybe one of the oddest players in the male underwear market, Ergowear aims to conquer the world through its visionary ideas, expertise and attention to detail. FEEL, a slim and sophisticated cut with vivid colors is their latest bet. Another step in their low-profile but steady plan to de-stigmatize sophisticated male undergarments.
About Ergowear
Ergowear has been designing, manufacturing and selling ergonomic male underwear and swimwear worldwide since 2002. Its pouch underwear and swimwear styles include boxers, thongs, bikinis, briefs, long johns, jock straps, squarecuts, midcuts, sleepwear and gymwear. FEEL, their latest announcement, is a slim, low cut and sophisticated line of thongs, mini boxers and bikinis, in ultra-soft polyester-elastan with vivid colors.
For more information about Ergowear, or to order their latest product, please visit their website at: http://www.ergowear.com/.
